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Asos Results Presentation Deck

US performance Strong start to the year supported by improved stock offer, second half impacted by Covid-19 consumer demand and airfreight disruption US stock offer disrupted by Covid-19 airfreight restrictions Retail Sales Visits Orders Conversion ABV Active Customers* US delivery proposition improvements resonating well; NDD mix continues to grow H1 20 KPIs +25% +16% +21% +20bps +2% 3.1m (+19%) H2 20 KPIs +11% +22% (3%) -60bps (5%) 3.2m (+14%) * 12 month measures - Active customers defined as having shopped in the last 12 months as at 31 August. FY 20 KPIs +18% +19% +9% -20bps (2%) 3.2m (+14%) Continued focus on developing US stock offer 12 asos

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