Asos Results Presentation Deck

◄ © 2023 asos 3 Customer journey around fashion 3-6 months Social share of voice Brand search ... Campaign performance (lift studies) Full funnel marketing has a different payback profile with greater medium-term benefits than performance marketing 6-12 months Organic visits Customers ..... > 12 months Brand health Frequency Higher overall ROAS We will measure the impact of our investment using both leading and lagging indicators of success 46 asos

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