GAAP to Non-GAAP Costs and Expenses Reconciliation
"We loved the opportunity to innovate
and be first to market with these two
new high-impact takeover solutions.
The results were outstanding so we
know we'll continue to leverage
Premiere Spotlight for big moments"
Sabrina Pallotta
General Manager, Maybelline Canada
8:08
For you
Maybelline Canada
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Q Search Pinterest
My style
Date night ideas New
7 creative dinner party
menu ideas
...
MAYBELLINE
NEWY
STANTAGE RE
ERASER
INSTANT ERASER
CONCEALER
MAYBELLINE
NEW YORK
Promoted by Maybelline New York Canada
Visit
Ideas for you
Minimalist style
Looking for new and innovative ways to reach Beauty audiences,
Maybelline Canada leaned on Pinterest's latest takeover product, Premiere
Spotlight on Home Feed, and was the first brand in Canada to do so. Paired
with the Premiere Spotlight on Search, Maybelline took over Pinterest for a
3-day span, driving millions of impressions with these high impact formats.
02.07
Maybelline Instant Age Rewind Concealer
Promoted by
Maybelline New York Canada
Ideas for you
Statement bags
↑ 2x
higher video completion rate versus
the average video campaign
Pinterest Internal Data, Canada, July 2023
P
a +
Spotlight on Home Feed
૧
+
Spotlight on Search
Landing Page
>
>
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