Freshpet Expansion and Growth Strategy
Accelerating consumption growth
$30,000,000
$25,000,000
Nielsen Mega-Channel Consumption Growth
23.7%
$20,000,000
21.8%
22.7% 22.3% 21.8%
20.4%
20.1%
19.3%
17.4%
$15,000,000
15.3%
$10,000,000
$5,000,000
in
1/28/2017
2/25/2017
freshpet
3/25/2017
4/22/2017
28.1%
27.0%26.6%
23.3%
23.6% 24.1%
24.8% 25.1%
22.0%
35.0%
31.9%
31.0%
30.3% 0.0%
30.1% 0.1%
29.5% 29.2
30.0%
27.7%
27.4%27.2%
8/11/2018
9/8/2018
10/6/2018
11/3/2018
12/1/2018
12/29/2018
1/26/2019
2/23/2019
3/23/2019
4/20/2019
6/17/2017
8/12/2017
9/9/2017
5/20/2017
7/15/2017
10/7/2017
12/2/2017
1/27/2018
11/4/2017
12/30/2017
Nielsen measured $ consumption for 4 week periods ending 4/20/19
2/24/2018
4/21/2018
3/24/2018
I Dollar Sales % Chg YA
Dollar Sales
5/19/2018
6/16/2018
7/14/2018
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
11
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