Goodyear Forward: Driving Shareholder Value
Portfolio Optimization: Sharpening our Focus
Margin Expansion: Creating Fuel for Growth
Addressing Leverage: Strengthening our Profile
MARGIN EXPANSION: INITIATIVES FOR ~$300M ANNUAL
INCREMENTAL SOI
CLEAR PATH TO CAPTURE SIGNIFICANT MARGIN OPPORTUNITIES PRIMARILY VIA PRICE-MIX IN NORTH AMERICA
Optimize Brand Portfolio
• Pricing
• SKU Rationalization
• Optimize brand/tier positioning (Goodyear premium, Cooper mid-tier)
Capitalize on product strengths to drive premium pricing
Rationalize lower-tier SKU portfolio
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Address Low Margin Business
• Fix or Exit
• Reduce exposure to lower-tier products and low-margin customers
• Use price and/or mix to increase customer/channel profitability
Exit product lines where margin potential is structurally limited
Expand Premium Volume
Capture Market Opportunities
• Enhance market coverage in Goodyear premium product lines
Build on leadership position in All Terrain
Capture disproportionate share of growth in high-value premium
segments (>=18"; All-Season, UHP, SUV, and EV)View entire presentation