Strategic Business Opportunities and Technological Tailwinds
Emerging Industry Trends
冯
Emerging Credit
?
Card Industry
R
Trends
Sources: PWC India
+
UPI ON CREDIT CARD
RBL BANK
Years In Your Service
ESTABLISHED IN 1943
UPI on RuPay Credit card has been launched. It will increase the ease on QR
transactions on credit Card, which further will increase market penetration for
low ticket transactions
TECHNOLOGY ENABLERS
Technology partners are improving technology stack across various areas
such as customer onboarding, underwriting and card processing including
virtual cards and instant issuance leading to better experience
HYPER PERSONALISATION
Customers now prefer curated experience; banks are using data
analytics and artificial intelligence to personalized service offering
CORPORATE TAX
During Covid corporate card spends had reduced, considering travel was
among the major use cases. Recently corporates have started using paying
taxes using Corporate Credit Card which are driving credit card spends
FOCUS ON NEW SEGMENTS
•
.
.
•
.
Under penetrated market | 3% population has credit card
Tier ii and iii cities
Self employed proffesionals
Customers with income range of 2.5 Lacs to 5 Lacs
Age brackets of 18-25 years, 55+ years segments
27View entire presentation