Investor Presentaiton
Key USA growth metrics
USA Field sales
Field team at
December 2023
Sales representatives
Clinical trainers
6
Manager
2
1
ع
ne
Annualised revenue
per rep in April 2023
in US$m
Annualised revenue
per rep in December
2023 in US$m
Growth in revenue per
rep since iTrack
Advance Launch
Field team
planned
0.75
1.55
107%
11
13
•
A sales representative on average generated revenue in December 2023 that equated to 4.7 times their direct cost (which includes base
salary + commission + Health Care + superannuation + payroll taxes + travel)
Individual sales representative revenue generation performance can show a range of 3 times to 7 times direct cost
Recruitment of new sales representatives is currently managed at a rate of one additional sales representative every one to two months to
allow for search, selection and training
Clinical trainers reinforce surgeon training, as required, to maintain and increase surgeon usage and reorder rates
The direct cost of a clinical trainer is approx. 60% of the direct cost of a sales representative
Peer to peer surgeon engagement, clinical data, podium presence by key opinion leaders, tradeshows, and marketing communications drive
lead generation for sales representatives
1
nova-eye.com | 14View entire presentation