Financial Overview and Growth Strategy
Digital Marketing at IndusInd continues to activate the brand digitally and driving better conversions through insight-led
marketing campaigns
SEQ
Creating
Video First
Content
Doubling
up SEO
efforts
Impactful digital marketing initiatives leading to increase in organic growth
G
ā
-30%
Increase in lead
page traffic per
product since Apr'23
#
-100
Avg. No. Of
leads generated per
product in a month
Traffic &
Remarketing Ads
Leveraging
Social Media
Reduction in Cost of Acquisition (CAC) due to optimization of campaigns and increase in organic sourcing
Indus
Ceasy CREDIT
Indus
Ceasy CREDIT
DIY Savings Account
with VKYC
DIY SA CAC(indexed)
100
-2%
98
Q1 FY 23
Q1 FY 24
DIY Cards CAC
DIY PL CAC (indexed)
(indexed)
100
-69%
31
Q1 FY 23 Q1 FY 24
100
68%
32
Q1 FY 23
Q1 FY 24
37
DIY Current Account with
VKYC
DIY CA CAC (indexed)
39%
100
61
Q1 FY 23
Q1 FY 24
IndusInd BankView entire presentation