Investor Presentaiton
Diversifying Portfolio - Moving Beyond Pens
Flair's Strength
LEVERAGING FLAIR'S STRENGTH TO SCALE NEW CATEGORIES - CREATING A LONG-TERM VALUE FOR THE BUSINESS
Expansion
Provides access to wider consumer base
Flair®
BRAND
Premiumization
Presence across price points
Flair's brand strength
Flair
Higher margin products assist in Flair's premiumization
strategy
7
Distribution network
Flair
Creative
Introduced "Flair Creative" in Jan'21 to
tap into a newer market with potential
to offer standalone & bundled offerings
"Flair Creative" delivered 112.5 crs+
of revenue in FY23, within its 2rd
year of
operation
Manufacturing capabilities
Competitive advantage
Supports Flair's competitive advantage in the
writing instruments industry
BUILT A QUALITY PRODUCT PORTFOLIO FOR THE NEWER CATEGORIES
Flair
Criati
Fair
Flair A
Flair
Creative
Steel Bottles &
Houseware Products
Forayed into manufacturing of a wide
range of houseware products - bottles,
storage containers, cleaning solutions,
etc.
CLUB
Mar'23: Commenced the manufacturing
of steel bottles. Received order from a
key international OEM customer
Vij
Flair
f
Flair
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