Investor Presentaiton
Palladium Demand: Consumption
Palladium consumption is projected to grow driven by the auto
industry (67% of gross palladium demand):
■ continuing growth of palladium demand in autocats as
EM and US car markets have favorable outlook
■China revives subsidies to buyers of small vehicles
boosting its auto sector
■ full implementation of Euro-V in light duty vehicles
return to normal mode of operation by Japanese car
industry post devastating earthquake in March 2011
continued growth of palladium content in diesel and
heavy trucks engines
end-user demand should continue to grow strongly over
the medium term due to tighter emissions regulations
■ growth of car market in China, mostly represented by
gasoline-powered vehicles whose catalysts tend to be
more palladium intensive (70% of all light vehicles
production globally)
Car sales are holding up well...
Car sales ('000 vehicles)
1,600
1,400
1,200
1,000
800
600
400
200
0
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Japan's vehicle sales
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
China's passenger car sales
US light vehicle sales
May-12
Jul-12
... and car ownership in China is yet to catch up
Car ownership per 1,000 people
(units)
530
546
828
900
800
700
600
500
400
300
213
200
100
50
China
Russia
Japan Eurozone
USA
NORILSK NICKEL
Source: Norilsk Nickel Marketing Department, VTB Capital Research, Reuters
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