ABB's Growth Strategy for MetroCast
•
METROCAST BENEFITS FROM SUPERIOR DEMOGRAPHICS
Significant potential for increased Internet penetration and migration towards higher speeds
MetroCast footprint over-indexes on propensity to adopt technology
-
-
Higher income profile, greater portion of white collar jobs and lower speed offering by competition in
MetroCast's footprint
Plan to launch faster speeds including Gigabit Internet service in key markets within first 12 months
• Home telephony penetration significantly higher within MetroCast footprint at 61% compared to
38% U.S. average
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Validates future bundled services growth potential for MetroCast within segment
TECHNOLOGY ADOPTION PROPENSITY(1)
DISTRIBUTION OF POPULATION
SERVICE SUBSCRIPTION RATES(2)
METROCAST FOOTPRINT VS. U.S. AVERAGE
80%
86%
38%
61%
U.S. Avg
82%
21%
81%
12%
31%
26%
34%
30%
62%
39%
45%
MetroCast
ABB
Technology Adoption Propensity
High
Mid
Low/No
U.S. Avg.
Video
Internet
Telephony
ATLANTIC (C) COGECO
25
COMMUNICATIONS
(1)
Claritas ConneXions® 2017.
(2)
Survey of customers in MetroCast footprint; n=271; S&P Global Mkt Intelligence, Pew Research Center.
broadband
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