Purple Revenue Growth Strategy

Purple Has Achieved High Growth and Expanded Into Wholesale Net Revenue $285.8 $428.4 $648.5 $122.4 purple Channel Net Revenue Q1'21 Product Net Revenue Q1'21 Wholesale 33.0% 67.0% DTC Mattress Average Selling Price Other 7.8% 92.2% Bedding $1,774.0 $1,842.0 $1,863.0 $1,913.0 $186.4 $1,484.0 2018 Growth 45.1% 2019 49.9% 2020 1Q '20 1Q '21 51.4% 46.3% 52.3% 2018 38.0% 2019 19.5% 2020 3.8% 1Q '20 1Q '21 7.6% 2.7% 36 Source: Company filings Note: Dollars in millions

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