Investor Presentaiton
Mobile: From Volume to Value
Move from volume to value to sustain mobile business growth, leveraging CEX
Residual growth: churn management becomes more important
MOBILE UNIQUE USERS (mln)
139
146
104
Reduce
churn
POSTPAID CHURN RATE (% p.m.)
3.5% 3.8%
→ Eliminate pain points: discount
management
-0.6 p.p. until 2022
→
→
Lock in high propensity customers
Improve service level
Playing by opportunity, meeting clients true needs
CUSTOMER BASE MIX (min)
TIM MOBILE CUSTOMER BASE BY
SEGMENT (mln)
36
33
167
185
117
Prepaid
56
Attack all
segments
30
82 Postpaid
Postpaid >45% in 2022
20
21
Increasing "share of wallet"
SIM PER UNIQUE USERS¹ (mln)
1.9
2010
TIM
1.7
1.4
2015
2020 2022
TIM MOBILE ARPU (R$/month)
23.7
ARPU
increase
22.5
→ Prepaid: acceleration w/ regional +
smart promo, channel management
→ Postpaid: brand positioning, and
outstanding customer service level
→ SMB: consumerization
CAGR 19-22:
low to mid single digit
→ Unlock upselling opportunities
→ Price with "more for more"
approach
→ Boost big data, data analytics, NBA
capabilities
2018
2020
2022
TIM Brasil | Investor Relations
Strategic Plan 2020-22
13
3View entire presentation