Q4 and FY19 Investor Presentation slide image

Q4 and FY19 Investor Presentation

2 KRBL is the undisputed leader of Indian Rice Industry INDIA GATE - The flagship brand Largest selling brand of India. Well-established in both the Indian market as well as the key International markets. Dozens of variants aimed at different consumers and comes in a wide range of formats/sizes. INDIA GATE INDIA GATE KRBI KRBL Limited Top 5 brands (by value) Market share (%) in India Market share (%) in Metro Market Market share (%) in Town class I 35 26 7 4 3 36 24 7 6 4 40 25 6 4 3 BASMATI RICE India Gate Peer 1 Peer 2 Basmati Peer 3 Peer 4 Rice Brand India Gate Peer 1 Peer 2 Peer 3 Basmati Rice Peer 4 India Gate Peer 1 Peer 2 Peer 3 Peer 4 Basmati Brand Rice Brand INDIA GATE O BASMATI RICE CLASSIC BASMATI RICE Super Basmati Beyond Compare Q4 and FY19 Investor Presentation Market share (%) in Rural areas Market share (%) in Traditional markets 45 20 7 3 3 33 25 9 4 2 Weighted Value Distribution* in Packaged Basmati Rice Category (in %) 98 94 57 53 29 India Gate Peer 1 Peer 2 Peer 3 Peer 4 Basmati 1kg Rice India Gate Peer 1 Basmati Rice Peer 2 Peer 3 Peer 4 Brand Brand India Gate Basmati Rice Brand Peer 1 Peer 2 Peer 3 Peer 4 (Source: AC Nielsen MAT March, 2018) * Weighted Value Distribution (percentage of stores that sells our products based on their weighted importance), 98% of the modern trade stores sell our packaged Basmati Rice products. 17
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