Q4 and FY19 Investor Presentation
2
KRBL is the undisputed leader of Indian Rice Industry
INDIA GATE - The flagship brand
Largest selling brand of
India.
Well-established in both the
Indian market as well as the
key International markets.
Dozens of variants aimed at
different consumers and
comes in a wide range of
formats/sizes.
INDIA
GATE
INDIA
GATE
KRBI
KRBL Limited
Top 5 brands (by value)
Market share (%) in India
Market share (%) in Metro Market
Market share (%) in Town class I
35
26
7
4
3
36
24
7
6
4
40
25
6
4
3
BASMATI RICE
India Gate Peer 1 Peer 2
Basmati
Peer 3 Peer 4
Rice
Brand
India Gate Peer 1 Peer 2 Peer 3
Basmati
Rice
Peer 4
India Gate
Peer 1 Peer 2 Peer 3 Peer 4
Basmati
Brand
Rice
Brand
INDIA
GATE
O
BASMATI RICE
CLASSIC
BASMATI RICE
Super
Basmati Beyond Compare
Q4 and FY19 Investor Presentation
Market share (%) in Rural areas
Market share (%) in Traditional
markets
45
20
7
3
3
33
25
9
4
2
Weighted Value Distribution* in Packaged
Basmati Rice Category (in %)
98
94
57
53
29
India Gate Peer 1
Peer 2
Peer 3 Peer 4
Basmati
1kg
Rice
India Gate Peer 1
Basmati
Rice
Peer 2
Peer 3
Peer 4
Brand
Brand
India Gate
Basmati
Rice
Brand
Peer 1
Peer 2 Peer 3
Peer 4
(Source: AC Nielsen MAT March, 2018)
* Weighted Value Distribution (percentage of stores that sells our products based on their weighted importance),
98% of the modern trade stores sell our packaged Basmati Rice products.
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