Nova Realidade Covid-19 após 1 ano

4 Global Macro C&R Trends KPMG New Business Models and Associations The restrictions and changes imposed by the pandemic have forced companies to rethink their existing business, channel strategies, employment contracts and partnerships; Technology adoption has accelerated like never before, pushing the industry towards digitization with little time to learn; The platform ecosystem and omnichannel strategy are driving the evolution of the industry's business model. Rethink the cost of doing business The increase in digital commerce and the restrictions imposed, added to a consumer who seeks differentiated experiences, further pressured the profit margins in the sector; ⚫. The last mile is one of the most expensive stretches of logistics and puts even more pressure on margins in digital commerce, in addition to being the stage where most bad consumer experiences happen; • The cost of doing business is increasing and traditional reduction actions are not enough, making it necessary to look for other options. Demonstrate Purpose Purpose is a concept that goes far beyond profit or even corporate vision and mission, as it supports not only owners and shareholders, but also employees and society as a whole; Consumers value not just the product or service, but the experience the brand provides throughout the shopping journey; Consumer relationships are based on trust and "purpose" is one of the generative pillars. Power of Consumers Consumers are still very demanding and demanding, seeking to save, but without reducing their purchasing power, resulting in greater complexity to deliver with limited capital and resources; Consumer choice power is growing exponentially, making it a real challenge for retailers to be relevant and retain their customers; Retail is moving very quickly from a push (B2C) to a pull (C2B) model. © 2021 KPMG Auditores Independentes Ltda., a Brazilian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. BD210890 Source: KPMG - NRF 2019, 2020 e 2021 Página 58

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