BLOCK Investment & Profitability Ecosystem Overview
BLOCK
CASH APP
CASH APP ECOSYSTEM
Product adoption
can enhance
cohort economics
Annual gross profit for an ideal Cash App active
$250
Gross profit could increase
by >10x as an active adopts
$200
more products and
expands share of wallet
$150
$30
$100
$225
$100
$35
Illustrative Cash App active example:
Gross profit opportunity for a
$50
transacting active that begins
$45
$15
with a small P2P network, grows
to become a banking and investing
$0
active, before depositing their
paycheck into Cash App
P2P
Cash App Card
Bitcoin
P2P &
Cash for
Business
Cash App Card
Total Gross
Profit
Gross profit is presented on a per active basis for a given year. Cash App active example is illustrative, although representative of adoption and engagement actives have
demonstrated on Cash App.
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