WESTJET Strategy Overview

Future positioning: a focused approach to market segmentation Low Thrift ULCC¹ SWOOP RY 737 + Value Network / Schedule / Product High-Value, Global Network Carrier WESTJET Q400 737NG/MAX WESTJET Premium/Luxury High 767 / 787 WESTJET Strategy: WestJet will evolve from a low-cost, point-to-point airline into a high-value, global network carrier; Swoop will win in the price-sensitive segment 1 "ULCC" refers to ultra low-cost carrier 12 TSE: WJA

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