Investor Presentaiton
INDONESIA
COUNTRY DYNAMICS
.
USG BORAL
INNOVATION INSPIRED BY YOU."
Demand continues to be subdued
Competitive price pressures driven by excess industry
capacity
Competitors building new capacity recognising strong
growth potential from increased product penetration
Expect economic recovery with increased political stability in
2019
Plasterboard: Industry capacity vs demand¹
m m²
Industry capacity --Plasterboard demand
-100
•
USG Boral: Player in high-end retail and project
segments and growing presence in mid-tier segment
Knauf, St Gobain and Yoshino are key competitors in
mid-tier segment
Aplus and other brands compete in low-end retail
segment
Plasterboard share¹
USG Boral
Knauf
40-45%
Siam Indo (Elephant)
Saint Gobain
■Yoshino
■Aplus
Total 100m m²
FY09 FY13 FY14 FY15 FY16 FY17 FY18F
1. USG Boral management estimates
OUR BRAND OFFERING
MULTI-SEGMENT APPROACH
Price index
Base price
85-90
High-end
Brand positioning
Support
jayaboard®
SHEETROCK®
•
Premium brand
.
System offering
INDO BOARD USGBORAL
75-85
Mid-tier
65-75
Low-end
Key competitor
•
•
Technical assistance
Guarantee offering
Customer service
•
Quality assurance
Price
•
Promotion
Customer service
Price
Promotion
•
Store branding
Minimising logistics costs
USG BORAL
INNOVATION INSPIRED BY YOU."
Indo Board launched January 2016
Growing mid-tier segment
Retailers channel
88
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