Responsive Acquisition Marketing Platform (RAMP) slide image

Responsive Acquisition Marketing Platform (RAMP)

Peer Public Market Data ($ in millions) EBITDA Margins Share Market Enterprise TEV / Rev TEV/EBITDA Revenue Growth EBITDA Growth Company Price Cap ($mm) (1) Val ($mm) (2) CY21E CY22E CY21E CY22E CY21E CY22E CY21E CY22E CY21E CY22E SYSTEM (3) NA NA $1,4354) 1.9x 1.6x 11.9x 9.1x 31.7% 18.6% 50.4% 30.9% 15.8% 17.4% User Monetization J2 $138.60 $6,768 $7,954 4.7x 4.4X 11.7x 10.9x 14.0% 6.8% 10.3% 7.0% 40.0% 40.1% GLOBAL lendingtree 222.50 3,075 3,513 3.2 2.7 24.6 16.4 21.9% 16.3% 15.2% 50.2% 12.9% 16.6% MediaAlpha 43.74 2,856 3,085 4.4 3.4 46.5 33.2 20.2% 27.8% 14.1% 40.1% 9.4% 10.3% Taboola 10.23 2,585 2,000 4.5 3.9 15.7 14.0 17.4% 16.0% 19.8% 12.6% 28.5% 27.7% (5) 79.10 2,258 2,388 9.7 TechTarget 97 8.5 28.6 25.0 24.4% 13.3% 37.1% 14.4% 33.8% 34.1% EVERQUOTE 33.87 1,022 986 2.2 1.9 34.4 24.1 26.8% 19.1% 55.9% 42.6% 6.5% 7.8% QuinStreet 18.64 1,021 932 1.6 1.4 17.1 13.7 11.9% 10.4% 26.0% 24.5% 9.2% 10.4% User Monetization Mean 4.3x 3.8x 25.5x 19.6x 19.5% 15.7% 25.5% 27.3% 20.1% 21.0% User Monetization Median 4.4x 3.4x 24.6x 16.4x 20.2% 16.0% 19.8% 24.5% 12.9% 16.6% Source: Company filings, Factset, Capital IQ and Wall Street research. Note: Market data as of June 25, 2021. Financial data excludes amortization of intangibles, the impact of stock-based compensation expense and one-time charges. Market Value based on diluted shares outstanding. Enterprise Value = Market Value + Total Debt + Preferred Stock + Minority Interest - Cash & Equivalents - Short-Term Investments - Long-Term Investments. System] metrics are based on Pro Forma Billings Adj. Revenue & Pro Forma Billings Adj. EBITDA. 1. 2. 3. S1 4. Assumes current net debt of $150mm. 5. 2020 financials for TechTarget are pro-forma for the BrightTALK acquisition. 49 49
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