Investor Presentaiton

Opportunities to Foreign Investment in Kosovo Political environment is one of the top ranked reasons for the reluctance to invest in Kosovo. Favorable political environment is required for the survival and rapid growth of business organizations and for this, political stability is essential. Rule of law is a key element for political stability. In general, the results of the project survey with existing and potential foreign investors are not satisfying. With existing foreign companies their investment plans in the future in Kosovo, then more than 70% responded positively (Figure 6.10). When foreign companies were asked about the ranking of business environment in Kosovo, more than 40% responded reasonable and more than 30% responded not so reasonable (Figure.6.8). According to potential foreign investors, the level and quality of the information regarding the business environment is mainly satisfactory with 42% (Figure 7.4), while 41% of respondents with partly satisfactory. Thus, Kosovo institutions should make firm efforts to present accurate information about Kosovo's business environment as much as possible. In this regard, the economic staff of the Embassies of Republic of Kosovo could play a key role by promoting actively Kosovo potentials in international events. The good thing is that all potential investors know and have heard about Kosovo. Most of them heard about Kosovo through their friends (Figure 7.5). It was not a satisfying result about the option of TV advertising, because none of the potential investors know or heard about Kosovo through TV. It might be asked how successful the TV campaign was ‘Kosovo - Young Europeans'? It would be better to replace this advertisement with another more impressive and creative advertisement that would focus on Kosovo's investments potential. Potential foreign companies asked also if they have a precise date in mind for making an investment in Kosovo, and more than 80% respond negatively. This is very alerting for relevant institutions to make firm efforts to convince and bring these investors to Kosovo. According to project survey most required actions that Government of Kosovo should take are: reform government administration as top number one requirement from potential investors and education system as top number one requirement from existing 65

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