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Vertical Performance: Business Wise (All amounts in million, unless otherwise stated) 9M FY24 9M FY23 Particulars GMV BPC Fashion Others Total BPC Fashion Others Total 62,214 24,293 5,797 92,304 50,203 19,055 3,721 72,979 Growth 24% 27% 56% 26% 34% 50% 220% 42% NSV 36,778 7,052 3,226 47,056 30,527 5,585 1,609 37,721 Growth 20% 26% 100% 25% 33% 32% 373% 37% Revenue from Operations 39,968 3,968 3,241 47,176 33,620 3,297 1,503 38,421 Growth 19% 20% 116% 23% 33% 39% 450% 37% Gross Profit 16,554 3,041 696 20,290 14,120 2,486 416 17,023 Fulfilment expenses 3,364 817 353 4,534 3,368 687 265 4,320 Marketing & advertisement expense 3,266 1,787 293 5,346 2,454 1,577 235 4,267 Selling and Distribution expenses 562 111 421 1,094 382 109 272 764 Contribution Profit 9,362 325 -372 9,315 7,915 113 -356 7,672 Key Ratios as a % to NSV Gross Profit Margin % Fulfilment expenses % Marketing and Advertisement expense % 45.0% 43.1% 21.6% 43.1% 46.3% 44.5% 25.9% 45.1% 9.1% 11.6% 11.0% 9.6% 11.0% 12.3% 16.5% 11.5% 8.9% 25.3% 9.1% 11.4% 8.0% 28.2% 14.6% 11.3% Selling and Distribution expenses % Contribution Margin % Notes: 1.5% 1.6% 13.1% 2.3% 1.3% 2.0% 16.9% 2.0% 25.5% 4.6% -11.5% 19.8% 25.9% 2.0% -22.1% 20.3% 1. Branding Media & Production Cost is not considered for Contribution Profit as it is not allocatable, and its benefit accrue over long term 2. Fulfilment expenses include freight, payment gateway charges, warehouse off-roll manpower, warehouse operation expenses and packaging expenses 3. Selling and distribution expenses include BA/BDE cost, 3P channel commission, distributor expenses and customer care service charges 40 40

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