EWS Long Term Growth Framework

EFX well positioned within $19B digital identity and fraud prevention market growing in high-teens annually Total Fraud, Risk & Authentication Market at $35B EFX + Kount & Midigator Addressable Market $19B* US $12B INTERNATIONAL $7B *Source: One World Identity (2020), Verified Market Research, IDC, TMR, BisResearch, GSMA, Statista. EQUIFAX 1 2 Digital Acceleration with Digital Signals - Kount's Identity & Fraud Solutions to increase approvals and convert more good customers faster through frictionless real-time identity insights while reducing the customers fraud / compliance risk exposure. Data Fabric/ Identity Foundry - Single Identity & Fraud global data repository to fuel EFX's entity graphs to improve product performance in a highly competitive marketplace. Facilitate global expansion into Canada, Australia, Latin America, and India. Foundational Building Blocks To Expand Into New 3 Verticals - Transforming and expanding our capabilities leveraging new data sources and digital signals, making it easier to do business via self service options. EFX + Kount & Midigator = New Opportunities / Verticals PROPRIETARY | 39

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