Nigeria FinTech Landscape - Impact Assessment

Nigeria FinTech Landscape Overview of profiles Profiles 1 BOP1 2 Informal mass 3 Formal mass 4 Formal youth 5 Middle 6 Young affluent 7 SME owner 8 Senior affluent Description Low income individuals, earning <N20K, uneducated Individuals earning N20k-N100k, low tech knowledge, focused on basic services and Fl Individuals earning N20k-N100k, medium tech knowledge, formally employed Young adults earning N20k-N100k, relatively tech savvy, low disposable income, interested in savings Individuals earning N100k - N400k, tech savvy, savings focused with occasional investments Individuals earning N400K+, medium- high tech savvy, investment focused Earning N400k - N1M+, runs business in Lagos and other medium towns, interested in business expansion opportunities Educated seniors with N1M+ income, amassed wealth N20M+ focused on convenience, medium tech knowledge Examples Rural dwellers Housewife Subsistence farmer Artisan/ Petty trader Okada riders domestic worker Teacher Civil servant Student Early graduate Hustler Young professional Middle aged professional Freelancer Mid-level execs Family business Large trader owner Senior civil servant Senior execs Mid-level civil servants Retirees 1. BOP: Bottom Of Pyramid EFINA 30

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