Delivering Robust Growth
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UAE Retail Strategy:
Multi-format Growth Strategy
Leverage Superior Asset Mix
Offer diverse retailing experience - super-regional malls,
regional malls, specialty retail, community retail centers
Constant innovations and improvements to deliver superior
experiences
Well-entrenched in existing catchments & categories
Increase competitiveness and enhance customer
convenience
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Robust Retail Space Growth
Well-planned extensions at The Dubai Mall to enhance
customer experience
Leverage Emaar master developments to expand community
retail centres
Grow our portfolio in local market with timely completion of
upcoming retail assets
Explore to acquire and/or operate third-party malls in Dubai &
GCC region
21 EMAAR
Quality & Profitability of Retail Assets
Diversify lease payment risk across a significant number of
tenants
Maintain flexible lease terms with active tenant management
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Maintain high margins and strong collection rates
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Offer unique entertainment attractionsView entire presentation