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Asos Results Presentation Deck

UK performance Sales increased 18% with continued market share growth Shift to lower ASP lockdown categories drove H2 reduction in ABV Retail Sales Visits Orders Conversion ABV & Active Customers* More deliberate lockdown purchasing reflected in H2 conversion and orders H1 20 KPIs +20% +18% +18% +10bps +6% 6.8m (+10%) +17% H2 20 KPIs FY 20 KPIs +16% +3% -60bps (6%) 7.1m (+11%) + * 12 month measures - Active customers defined as having shopped in the last 12 months as at 31 August. +18% +17% +10% Continued growth in active customer base +700k in FY20 -30bps Flat 7.1m (+11%) 10 asos

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