Investor Presentaiton
Hyperlocal Jeweller
Hyperlocal Jeweller Catering To Varied Geographies And Customer Segments
KALYAN
JEWELLERS
Localisation In Brand
Communication And Marketing
Localisation Of Our
Product Portfolio
Localisation Of Our Showroom
Experience For Customers
Localisation Through Our
"My Kalyan" Network
State and city specific brand campaigns
Brand ambassadors with national,
regional and local appeal
Communication in local language
Product portfolio as per local market
preferences
Local artisans as contract manufacturers
13 procurement centres across key
jewellery manufacturing regions
Staff who speak local language and
know local culture
Showrooms reflect local tastes and
sensibilities
Focused grassroots outreach
across urban, semi- urban and
rural areas
Dedicated 3,234 "My Kalyan"
personnel for door-to-door and
direct marketing among local
communities
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