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Investor Presentaiton

Diverse Revenue Streams and Healthier Revenue Mix Robust online music revenue performance Total Revenues (RMB mm) 58% Subscription as a key growth driver ZE Online Music Revenues (RMB mm) 4,553 4,249 3,559 69% 3,430 3,501 1,360 1,359 2,878 903 1,208 1,181 771 50% 48% 3,193 2,890 2,598 2,107 2,249 2,351 47% 42% 7,425 7,365 7,286 7,004 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 6,905 6,569 Subscription Non-subscription 3,037 3,935 3,866 2,016 3,503 4,027 4,553 4,249 3,430 3,559 3,501 2,878 17.3% 16.7% 15.9% 14.7% 13.8% 13.3% 10.3 9.7 9.2 8.8 8.9 8.5 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 2Q22 3Q22 Social entertainment services and others Online music services Online music services as % of total revenues 4Q22 Online music ARPPU (RMB) 1Q23 2Q23 -Paying ratio 3Q23 16
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