CAGNY 2021 Investor Presentation
Deepening Understanding of Adult Tobacco
Consumers' Product Adoption of on!
100%
0%
Adult Dipper Example A
100%
Adult Dipper Example B
100%
Adult Smoker Example
Week 0 Weeks Weeks Weeks
1-13 14-26 27-39
0%
0%
Weeks
40 -52
Week 0 Weeks
1-13
Weeks Weeks Weeks
14-26 27-39 40-52
Week 0 Weeks
1-13
Weeks Weeks
14-26 27 -39
Weeks
40-52
■on! ■Marlboro
■Cigarette Competitor
■on! ■Leading MST Competitor
Competitive adult dipper tries and adopts
on!. on! becomes a more significant portion
of total tobacco purchases.
Period evaluated: January 2020 though December 2020
■on! Leading Oral Nic. Pouch Competitor Copenhagen
Copenhagen adult dipper experiments with
competitive oral nicotine pouch brand but
eventually tries and fully adopts on!
Period evaluated: June 2019 though July 2020
Competitive adult smoker tries and fully
adopts on!.
Period evaluated: November 2019 though January 2021
Source: POS Scan data; Examples are not necessarily representative of all consumers; only includes volume purchased while using loyalty card
13 | For Investor Presentation ONLY | CAGNY 2021 | 2.17.2021
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