Investor Presentaiton
QANTAS DOMESTIC
Structural advantages in customer reach
Insights and loyalty offering underpin revenue premium and share of wallet
Unrivalled Customer Reach
in Australian Market
•
Customer insights through advanced segmentation model
linked to Frequent Flyer member behaviour
Unparalleled ability to deliver targeted customer offers
Proprietary channels: Frequent Flyer, Aquire & Red Email
Digital and social media: leveraging Red Planet
LQANTAS
QANDAS
DRANTS
ANTAS
ADANTAS
qantas.com
10.7 million
QFF members¹
Australia's #1 travel website²
Aquire SME loyalty program launched March 2014, extending ->150m visits expected this year
reach in previously under-penetrated market
QANTAS
QantasLink Winter
Seat Sale
•
Qantas.com re-platform to deliver increased personalisation
- ~$300m revenue per month³
\QANTAS
RED EMAIL
3.8 million
Red email subscribers4
Data-driven personalisation
RED
PLANET.
73
1.As at 30 April 2015. 2. Source: Hitwise Australia. Most Popular Websites in Travel (Airlines and Transport category), April 2015. 3. Average revenue April 2014-March 2015. Includes taxes. 4. As at 28 April 2015.View entire presentation