Sustainability Report 2020

Portobello's Strategies 1600 Portobello America Warehouse in Pompano, Florida Portobello 1600 Portobello Amenca Portobello America The internationalization of operations, intensi- fying the business' sustainability, expresses one of the group's strategic priorities. The US market was the one chosen to begin the internationalization of the company for both being commercially attractive to the seg- ment and being a good location to make business possible with Canada and Central America. a positioning strategy focused on offering. them unique services and solutions: An ex- clusive and distinguished portfolio, exper- tise in retail and logistics and commercial operations that make intense use of digital technologies. Portobello America was introduced to cus- tomers in December 2018, as a project de- signed to be implemented in stages, initially focusing on distribution, through global sour- Icing in Brazil, Europe and the US, then on local manufacturing. Concierge, a B2B platform and a pioneer in the US market, became available in 2020 offering procurement services, ability to view stocks, and other features. Concierge Por- tobello America shows how committed the company is to digital innovation. The company owns three warehouses that serve a network of US distributors. They are strategically located in Florida, Texas and Tennessee the latter of which is set to be- come the industrial headquarters of Porto- bello America. With the restrictions on personal interac- tions and the absence of Coverings, the top trade fair in the US market, in 2020, Porto- bello America developed a product release strategy that combined sending samples of products and the concept of unboxing. A special way to surprise customers who opened up the boxes during an online me- eting with brand representatives and who were able to experience a storytelling pre- sentation. Commercial results proved sur- prising and once again expressed how in- novative the brand is. In 2020, an atypical year due to the pan- demic, Portobello America made progress in the consolidation of its customers with ▷ Learn more about Concierge Portobello America Relatório de Sustentabilidade 2020 37

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