Investor Presentaiton
Expanding and Deepening the Market
Achieving Sustainable Development
Strategy 1:
Implementation
Goals
Short-term initiatives
To develop a diversified portfolio of visitor source markets for Hong Kong,
with a focus on attracting high value-added overnight visitors
Medium-term initiatives
(2020-21)
Long-term initiatives
(After 2022)
Completion of the third
runway of the Hong
Kong International
Airport12
III
To leverage on
•
IV
Hong Kong’s
aviation
network to
strengthen its
position as an
international
tourism city
and aviation
hub
To support the
marketing and
promotion
efforts of HKTB
and travel
trade
•
•
•
(2017-19)
To closely monitor the development of
transit visitors market and to introduce
appropriate initiatives to entice transit
visitors to visit and spend more in Hong
Kong, for example, to provide funding to
the Hong Kong Tourism Board ("HKTB")
for the Hong Kong Transit Programme and
the Hong Kong Extended Stay
Programme 10
The relevant bureaux and departments to
enhance the exchange of information on
aviation networks development to
facilitate tourism planning and promotion
work [New] 11
To continue to expand Hong Kong's aviation network so as to strengthen its position as a regional aviation
hub13
To continue to support overseas
marketing and promotion efforts of local
tourist attractions, for example, funding
has been allocated to HKTB's "Matching
Fund for Overseas Tourism Promotion by
Tourists Attractions" since November
201514
To continue to support HKTB in promoting Hong Kong's diversified characteristics and image15
To continue to support HKTB in stepping up the promotion of multiple-destination products 16
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