Investor Presentation

Innovation and Brand Building Track record of developing successful brands Magic Moments family of vodka leads the Indian vodka industry with over 60% market share Volume (mn cases) 4.5 4.0 3.5 3.0 Magic Moments Vodka launched Magic Moments Vodka flavours launched 2.5 Magic Moments became a millionaire brand Verve launched 2.0 1.5 1.0 0.5 0.0 FY2006 FY2007 Verve flavours launched FY2008 FY2009 FY2010 FY2011 FY2012 FY2013 FY2014 Electra launched Verve launched in new premium packaging FY2015 FY2016 FY2017 FY2018 FY2019 FY2020 Change of Indian consumer preference towards global vodka consumption pattern represents significant growth opportunity 5% 1% 8% 77% 9% India spirits industry (by value) Source: Euromonitor International (May 2020), Industry research Investor Presentation | November 2020 14% 35% ◉ Radico Khaitan's Magic Moments vodka has over 60% market share ☐ 28% The Millionaire Club ranked Magic Moments as the 11th largest vodka globally Global spirits industry (by value) 23% ■ Market share of vodka (in value terms) in the global spirits industry is about 35% compared to only 5% in India Changing consumption patterns and consumer preference represent significant growth opportunity for already a market leader, Radico Khaitan Radico RADICO KILAITAN LTD. 13

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