West Coast Market Relevance and Revenue Initiatives
Low fares, great service and range of cabin options are the
foundation of our offering
Lower fares than legacy carriers
Stage-Length Adjusted Average Fares
$107
$171
$150
Alaska. jetBlue
$261
$236
$224
Award-Winning Reliability & Service
107
LDPOWER
ALASKA
#1 Traditional Carrier,
11 years in a row
in JP Power Annual Customer Satisfaction Study
U.S. Department of Transportation, 12 months ending 1Q 2018, West Coast Origins to North American Destinations
Multiple cabin options for guests
D
C
D
E
T
19
H
"
First Class
competitive, high-service offering with
an opportunity to upgrade elites
Premium Class
caters to leisure travelers willing to
pay more for extra pitch and premium
food/beverage
心
44
1
20
+
113
24
X X X X X X
26
57
09
30
39
XXX =
*1*
Main Cabin
classic LCC offering including
seat assignments, cost-efficient
entertainment, and thoughtful
food/beverage for purchase
Saver Fare (2019)
offers guests additional choice,
especially those seeking the
lowest fare in exchange for less
ticket flexibility and fewer perks
Seat map is conceptual to show segmentation;
seat count and segment distribution varies by flight 21View entire presentation