2013 Annual Report
FNDIRE&PECONOMIC IMPACT
CATEGORY
PROGRAM/PROJECT
Instituto Santander Cultural
(Recife and Porto Alegre)
AfroReggae
AMOUNT
STARTING
INVESTED
(THOUSANDS
YEAR
OF R$)
Porto Alegre in
2001 and
Recife in 2000
2012
Convivendo com Arte - Sala de 2012
Arte Santander
Culture
Narrativas Poéticas - Coleção
Santander Brasil
2013
Movimento Rio Eu Te Amo
2013
Museu do Amanhã
2011
The Amigo de Valor Program
2002
Child, Youth and Senior
Citizens
Programa Idoso (The Senior
Citizen Program)
2012
160 Annual Report 2013
PURPOSE
5,689 Santander Cultural is active in the areas of
Visual Arts, Music, Cinema, Thinking and
Knowledge; the goal is to put together a high
quality schedule with focus on contemporary
arts and promotion of local artists
TARGET AUDIENCE
Larger audiences, students, professionals,
artists, Bank clients, tourists
KEY ACHIEVEMENTS IN 2013
PARTNERS
VISUAL ARTS: Contemporary (3 exhibitions) Instituto Santander Cultural (Recife and Porto Alegre)
- The history of Christmas, its origin,
symbols and traditions. MUSIC: weekly
program featuring shows and music
workshops; MOVIE THEATERS: Daily movie
exhibitions, including sessions featuring
discussions with actors, directors and
producers; Other events: library, with a
permanent historical exhibition and
educational activities ("Ação Educativa").
Cultural/educational activities at the Centro AfroReggae
4,397 The bank helps funding the maintenance costs
of Centro Cultural Wally Salomão, featuring
educational and cultural activities for audiences
in low-income communities in Rio de Janeiro
795 This project brings to our employees and
visitors at the Torre Santander in São Paulo,
Brazil, the chance to live with the newest
trends in contemporary arts in Brazil. Thereby
stimulating new artists and art collection.
1,623 This project has the purpose to disseminate
the Coleção Santander Brasil to a larger, more
diversified audience, while providing the
opportunity of a renewed look at the collection.
1,200 Santander supports the "Rio Eu Te Amo",
initiative, promoted by Conspiração Filmes,
with the purpose to stimulate positive action for
the city of Rio de Janeiro, as a social engagement
around the production and launch of the film
"Rio Eu Te Amo", as part of the "Paris Je
T'Aime" and "New York I Love You" series.
6,000 The bank supports the initiative to build
the museum which, in an interactive
and technological manner, will generate
environments that will provide visitors with
an experience of virtual immersion in the
cosmos, the earth, life and culture.
4,886 With grounds on the Child and Youth Act
(the ECA), the Amigo de Valor program strives
to strengthen the Local Committees for the
Rights of Children and Adolescents while
involving our key audiences in the defense
of children's rights.
3,046 The program provides support to local
committees and funds focused on senior
citizens while strengthening the Local
Committees for Senior Citizen Issues which
have as a priority performing a diagnosis and
planning the local policy for senior citizens'
rights, but need support to this end due
to local social and economic difficulties.
Low income communities in RJ
20,000 visitors
Cultural Wally Salomão; Funding the
activities of Grupo AfroLata; Desafio da Pa;
and Orquestra de Cordas do AfroReggae
In 2013 we sponsored exhibitions such as
O Cotidiano na Arte (March and July/2013)
and Arte & Design (September/2013-
January/2014)
100,000 visitors
The society at large in Rio de Janeiro
In 2013, the exhibition Narrativas Poéticas
- Coleção Santander Brasil traveled to 3
cities in Brazil - Porto Alegre, at the
Santander Cultural; Brasília, at the Museu
Nacional da República; and Belo Horizonte,
at the Museu Inimá de Paula
Isso é Arte
Oficina de Artee ID Brasil Cultura, Educação e Esporte
We sponsor a fan page for this initiative on Conspiração Filmes
Facebook, with a number of positive
initiatives in the city of Rio de Janeiro.
Inhabitants of the city of Rio de Janeiro
The Museum is scheduled to open in 2015 Fundação Roberto Marinho
and from then on the Bank will monitor
the project outcomes.
Children and adolescents from townships
with critical CDI (Child Development Index)
and SEI (Social Exclusion Index) levels,
and Local Committees for the Rights
of Children and Adolescents.
Local Committees for Senior Citizen issues
R$ 8,4 million raised to be invested in 56
new townships in 21 Brazilian states.
11 townships and their respective local
Committees for Senior Citizen issues
(CMDI) were benefited in 2013 with the
Senior Citizen Pilot Program.
Local Committee for the Rights of Children and
Adolescents (CMDC) at the following locations: São
José do Norte, Queimados, Morro do Chapéu,
Milagres, Minas Novas, Imbituva, São Domingos do
Maranhão, Pau dos Ferros e Novo Horizonte/ Olinda e
Araruama/ Camaçari, Cruzeiro do Sul, Serro, Castelo
do Piauí, Fazenda Rio Grande, Planalto, Irará, Buritis,
Guaraí, Sidrolândia, Palmas, Uruguaiana, Timon, Santo
Anastácio, Apodi, Paraty, Olinda, Belo Oriente,
Campina da Lagoa, Campo Belo, Dionísio Cerqueira,
Presidente Dutra, Tenente Portela, Viçosa do Ceará and
Paulo dos Ferros/ Apodi
Local Committees for Senior Citizen issues (CMDI) in
the following townships: Viçosa do Ceará/ Apodi/
Pindoretama, Coruripe, Aracati, Barroquinha, Iracema,
Missão Velha, Paraúna, Campina da Lagoa, Palmas,
Tenente Portela, Arraias, Barbalha, Capela, Jaguaruana,
Picuí, Cuité, Doutor Severiano, Porto Rico, Ribeirão
Claro, Rio Acima, Mirassol D'Oeste, Rio Vermelho,
Conceição do Mato Dentro, Carnaubeira da Penha,
Serra Talhada and Caucaia/ Caucaia.
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