BBVA Bancomer/2018 Annual Report slide image

BBVA Bancomer/2018 Annual Report

Market Following the new restructuring of the department, impact indicators will be used to track and monitor the performance of the programs, along with the progress made in transforming fixed classrooms into digital spaces to improve the experience of users (beneficiaries). • • ⚫ BBVA Bancomer Financial Literacy - Face-to-face and online: In-person and remote workshops delivered by an instructor, whether via mobile classrooms, digital spaces, traditional classrooms or online. For more information, please visit https://www.educacionfinancierabancomer.com/Espacios Digitales https://www.educacionfinancierabancomer.com/Movil https://www.educacionfinancierabancomer.com/talleres BBVA Bancomer Financial Literacy - Coaching: Financial guidance and coaching provided over the phone. For more information, please visit https://www.educacionfinancierabancomer.com/Coaching Financiero BBVA Bancomer Financial Literacy - Digital: This aspect focuses on solutions for clients. It includes videos, infographs, tips, definitions, advice and support. The information is available on the various apps (such as BBVA Wallet and BMóvil) that BBVA Bancomer offers customers. Results Websites In a bid to improve financial literacy, BBVA Bancomer has made the following two sites available to children, young people, adults and SMEs: 1. https://www.bancomer.com/ > Site included on the Bank's main portal, offering useful information on financial literacy. 239,000 visits and 77 notes/ articles published in 2018. 2. https://www.educacionfinancierabancomer.com/ > Site providing tips, articles, videos, calculators, simulators, free face-to-face or online workshops on savings, loans and other forms of borrowing, and much more. 1,073,543 visits, 88 notes/articles published and 1,089 newsletter subscriptions in 2018. BBVA Bancomer Financial Literacy Number of beneficiaries* Number of participants** Face-to-face Online Coaching Number of workshops Number of website visits delivered Universities 1,030 face-to- face workshops 30,126 52,930 2,949 19,534 simulators 19,136 digital spaces 1,990 3,320 3,943 3,373 3,943 11,665 N/A 22,072 KidZania In partnership with different universities across the country, the program allows young people pursuing a degree to complete their social service by giving workshops on financial literacy. 17,483 beneficiaries and 988 face-to-face workshops held in 2018. *The beneficiary is the person who takes part in the activity being offered. For online activities, it means the person who completes the workshop. **Since a beneficiary can take part in more than one workshop, we count the total number of participants in the program. For instance, if a person took part in two workshops, one on savings and the other on borrowing, we count one beneficiary and two participants. Theme park at which children can have fun while pretending to be adults. The initiative gets kids to role-play different job positions, allowing them to build their skills and increasing their financial literacy in a fun and entertaining way. 515,698 beneficiaries. 73 Only children over three years of age are considered. Additionally, in order to quantify the total number of people, in Monterrey and Santa Fe, only the "check exchange" participation is considered, since for mechanics of the park, the majority of children must go to this activity. In Cuicuilco, the activity of "firefighters" is the one that has the most participation and by not having "check exchange" activity, it is the one that is considered to quantify the figures. BBVA Bancomer/2018 Annual Report
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