BBVA Bancomer/2018 Annual Report
Market
Following the new restructuring of the department, impact indicators will be used to track and
monitor the performance of the programs, along with the progress made in transforming fixed
classrooms into digital spaces to improve the experience of users (beneficiaries).
•
•
⚫ BBVA Bancomer Financial Literacy - Face-to-face and online: In-person and remote workshops
delivered by an instructor, whether via mobile classrooms, digital spaces, traditional classrooms or
online.
For more information, please visit
https://www.educacionfinancierabancomer.com/Espacios Digitales
https://www.educacionfinancierabancomer.com/Movil
https://www.educacionfinancierabancomer.com/talleres
BBVA Bancomer Financial Literacy - Coaching: Financial guidance and coaching provided over
the phone.
For more information, please visit
https://www.educacionfinancierabancomer.com/Coaching Financiero
BBVA Bancomer Financial Literacy - Digital: This aspect focuses on solutions for clients. It
includes videos, infographs, tips, definitions, advice and support. The information is available on
the various apps (such as BBVA Wallet and BMóvil) that BBVA Bancomer offers customers.
Results
Websites
In a bid to improve financial literacy, BBVA Bancomer has made the following two sites available to
children, young people, adults and SMEs:
1. https://www.bancomer.com/
> Site included on the Bank's main portal, offering useful information on financial literacy.
239,000 visits and 77 notes/
articles published in 2018.
2. https://www.educacionfinancierabancomer.com/
> Site providing tips, articles, videos, calculators, simulators, free face-to-face or online
workshops on savings, loans and other forms of borrowing, and much more.
1,073,543 visits, 88 notes/articles
published and 1,089 newsletter
subscriptions in 2018.
BBVA Bancomer
Financial Literacy
Number of
beneficiaries*
Number of
participants**
Face-to-face
Online
Coaching
Number of
workshops
Number of
website visits
delivered
Universities
1,030 face-to-
face workshops
30,126
52,930
2,949
19,534
simulators
19,136 digital
spaces
1,990
3,320
3,943
3,373
3,943
11,665
N/A
22,072
KidZania
In partnership with different universities across the country, the program allows young people
pursuing a degree to complete their social service by giving workshops on financial literacy.
17,483 beneficiaries and 988
face-to-face workshops held in 2018.
*The beneficiary is the person who takes part in the activity being offered. For online activities, it means the person who
completes the workshop.
**Since a beneficiary can take part in more than one workshop, we count the total number of participants in the program.
For instance, if a person took part in two workshops, one on savings and the other on borrowing, we count one beneficiary
and two participants.
Theme park at which children can have fun while pretending to be adults. The initiative gets kids
to role-play different job positions, allowing them to build their skills and increasing their financial
literacy in a fun and entertaining way.
515,698 beneficiaries.
73
Only children over three years of age are considered. Additionally, in order to quantify the total number of people, in
Monterrey and Santa Fe, only the "check exchange" participation is considered, since for mechanics of the park, the majority
of children must go to this activity. In Cuicuilco, the activity of "firefighters" is the one that has the most participation and by
not having "check exchange" activity, it is the one that is considered to quantify the figures.
BBVA Bancomer/2018 Annual ReportView entire presentation