Investor Presentaiton
DIVERSIFICATION OF SALES CHANNELS
THROUGH DIGITAL TRANSFORMATION AND FRANCHISE OPERATION
My rewards
My coupons
2016-2020
Digital and
data-driven
operation
NA
"NALOYALTY
ZLATKO HORVAT
www.inaloyalty.hr
2021-2025
Synergies &
platform
building
Free special
espresso
► Supporting traditional loyalty
programs with data analytics,
improved campaign management
and new digital channels
(e.g. MOL Go app)
Establishment of a new digital
loyalty rewards program (already
introduced in Croatia, Slovenia and
Hungary)
Strengthening digital execution with
online, gamified learning and sales
manager tool to boost sales
e3 petry
discou
-15%
Highway coffee discount
Use this coupon to get 15% discount on up
to 2 hot drinks with at several highway MOL
stations. Invite your friend or significant
other for a cup of delicious coffee at a Fresh
Corner!
Start personalizing retail customers'
journeys through the new Digital
Loyalty program
Focus on exploiting additional MOL
Group synergies (e.g.: retail network
and customers)
New digital payment solutions to
improve on-site customer experience
Beyond
2025
Step
change
CORN
► Integrate retail and mobility to sell
km instead of liters
▶ E-Commerce: new, convenient
online sales channel & marketplace
Roll-out of standalone Fresh Corner
Café concept in a franchise model
Become a multi-brand franchisor
by entering different segments
MOLGROUP | 35View entire presentation