Creating Shared Value
The Multi-tier Income Pyramid offers scope across
Premium, Mainstream, PPP
Population distribution
2005
2015
Income distribution
2005
2015
CONSUMER BASE
Global India
Seeking & Striving
India
Aspiring India
Deprived India
Source: NCAER, Projections
Income pyramid will move from a triangle to a diamond...
...generating additional genuine inclusive growth...
...equally distributed across income tiers
7 | September 25th, 2012 | Nestlé Investor Seminar, Shanghai
The Double Burden
Micronutrient deficiencies and health issues
Micronutrient deficiencies
Overweight
Iron
Iron
60 million overweight/obese (BMI>25)
60 million children under 3 years
90 million urban Women
Diabetes
Vitamin A
Vitamin A
From 50 million to 80 million diabetics
in India by 2030
Heart health
lodine
lodine
30 million Coronary Heart Disease
120 million hypertension, 60% of cardiac
patients in the world are Indians.
Health issues
8 September 25th, 2012 | Nestlé Investor Seminar, Shanghai
Printer on 25/09/2012
95 million children under 6 years
Nestle
7 million children born p.a.
unprotected from mental impairment
Nestle
Page 4View entire presentation