Investor Presentaiton

BRANDING & MARKETING Marketing strategy that converges brand, product and channel strategies to evolve Safari into a one stop luggage brand Product, Design & Pricing " Focusing on thoughtful innovations and providing simple, doable design solutions to common problems Creating a distinctive "Design Identity" Investing in product communication at point of sale Implementing "Focused Product Strategy" across each of the product categories - focus on PC and backpacks Evolving from an affordable pricing proposition to competitive, product position linked pricing Branding, Communication & Marketing ◉ Increasing "Above the Line" advertising – Social Media, TV Brand spends focused on BTL. Modern Trade and MBO channels have already benefited from this Increasing focus on Digital advertising on e-commerce platforms Development of sharper brand role and brand strategy Strengthened marketing team to have better customer insights on product features, structure, utility items, design trends Consumer reach Sole focus to be "As close to the consumer" as possible Tracking consumer trends actively Further optimizing the channel mix to maximize customer touch points Expanding beyond metros reaching via both offline and online channels 28

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