Investor Presentaiton
JPR
Environmental Initiatives
Environmental initiatives are being proactively taken, such as acquiring DBJ Green Building Certification
JPR has been continuously addressing environmental issues as part of the JPR Brand Strategy.
With initiatives for "Eco-Friendly Buildings" as the basic concept, JPR thoroughly implements
energy management based on assessment and analysis of efficient energy use for each
property, among other measures, and strives to effectively cut energy costs through systematic
introduction of energy-saving devices and by switching over to contracts with electricity suppliers.
Also, JPR is proactively developing greenery that is in harmony with the urban environment as
well as advancing ecology through the promotion of waste recycling and such.
DBJ Green Building
Gold
DBJ Green Building
Acquisition of DBJ Green Building Certification Acquisition of the First
"Gold" among J-REITS~
■Development Bank of Japan Inc.'s DBJ Green Building Certification is a system
designed to select superior real estate that meets the demand of the times, with a
purpose of promoting properties that are environmentally friendly, equipped to mitigate
disaster and prevent crime, as well as meet the various social requirements
surrounding real estate from stakeholders ("Green Buildings"). Four levels of
certification, namely Platinum, Gold, Silver or Bronze are awarded depending on a
building's green level.
■In August 2011 JPR acquired Gold certification, the first achievement among J-REITs,
for Olinas Tower, and Silver certification for JPR Sendagaya Building
Olinas Tower
4-1-3 Taihei-cho, Sumida-ku, Tokyo
Silver
JPR Sendagaya Building
4-23-5 Sendagaya, Shibuya-ku, Tokyo
Acquisition of GRESB Ranking by Asset Manager Tokyo Realty
Investment Management, Inc.
■GRESB, which stands for Global Real Estate Sustainability Benchmark, is a benchmark
system for analyzing and evaluating sustainability of real estate companies, REITs and
real estate private placement funds, in terms of environmental friendliness and social
nature. It is based on surveys conducted by a group of the same name composed of
more than 20 organizations worldwide such as European pension asset managers.
■In the 2011 survey (Note) JPR ranked third among listed companies in Asia. JPR
believes that it was evaluated at such a high level in this survey as a result of the
consistency of the JPR system among all parties involved in the operation of buildings,
from property management companies starting with asset managers, to building
maintenance companies, under a clear environmental policy, combined with JPR's
steady efforts to reduce energy consumption while gaining the cooperation of tenants.
(Note) The number of responding companies in the 2011 survey was 340 worldwide (69 listed companies and 271
private placement funds). Of these, 49 were from Asia (12 listed companies and 37 private placement funds) and
20 from Japan (5 listed companies (including J-REITs) and 15 private placement funds).
JPR Brand Strategy
The "JPR Brand Strategy" is positioned
as one of our internal strategies for
improving tenant satisfaction, and
increase the earnings ratios and asset
values of our properties. This brand
strategy is based on the brand concept
of "A/3S," which offers the ultimate in
"Amenities" and optimal space by
focusing on "Service," "Safety" and
"Save Energy (environment)." Our office
building brand strategy is built around
the active promotion of these objectives.
Amenity
Creating a comfortable
space for workers
Service
Safety
Providing safety
and security
Providing attentive
Save Energy
Operating facilities in
an environmentally-
conscious manner
services
Leveraging the Know-How of the Sponsors of the Asset Manager (TRIM)
■TRIM's features are that it entrusts operations related to environmental laws and
regulations to its sponsor, Tokyo Tatemono Co, Ltd., and that it promptly established a
system to be provided with know-how and given advice. Based on the technological
know-how of Taisei Corporation, another sponsor, JPR places dedicated staff in the
portfolio's construction planning section and implements environmental measures.
Japan Prime Realty Investment Corporation
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