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Investor Presentaiton

JPR Environmental Initiatives Environmental initiatives are being proactively taken, such as acquiring DBJ Green Building Certification JPR has been continuously addressing environmental issues as part of the JPR Brand Strategy. With initiatives for "Eco-Friendly Buildings" as the basic concept, JPR thoroughly implements energy management based on assessment and analysis of efficient energy use for each property, among other measures, and strives to effectively cut energy costs through systematic introduction of energy-saving devices and by switching over to contracts with electricity suppliers. Also, JPR is proactively developing greenery that is in harmony with the urban environment as well as advancing ecology through the promotion of waste recycling and such. DBJ Green Building Gold DBJ Green Building Acquisition of DBJ Green Building Certification Acquisition of the First "Gold" among J-REITS~ ■Development Bank of Japan Inc.'s DBJ Green Building Certification is a system designed to select superior real estate that meets the demand of the times, with a purpose of promoting properties that are environmentally friendly, equipped to mitigate disaster and prevent crime, as well as meet the various social requirements surrounding real estate from stakeholders ("Green Buildings"). Four levels of certification, namely Platinum, Gold, Silver or Bronze are awarded depending on a building's green level. ■In August 2011 JPR acquired Gold certification, the first achievement among J-REITs, for Olinas Tower, and Silver certification for JPR Sendagaya Building Olinas Tower 4-1-3 Taihei-cho, Sumida-ku, Tokyo Silver JPR Sendagaya Building 4-23-5 Sendagaya, Shibuya-ku, Tokyo Acquisition of GRESB Ranking by Asset Manager Tokyo Realty Investment Management, Inc. ■GRESB, which stands for Global Real Estate Sustainability Benchmark, is a benchmark system for analyzing and evaluating sustainability of real estate companies, REITs and real estate private placement funds, in terms of environmental friendliness and social nature. It is based on surveys conducted by a group of the same name composed of more than 20 organizations worldwide such as European pension asset managers. ■In the 2011 survey (Note) JPR ranked third among listed companies in Asia. JPR believes that it was evaluated at such a high level in this survey as a result of the consistency of the JPR system among all parties involved in the operation of buildings, from property management companies starting with asset managers, to building maintenance companies, under a clear environmental policy, combined with JPR's steady efforts to reduce energy consumption while gaining the cooperation of tenants. (Note) The number of responding companies in the 2011 survey was 340 worldwide (69 listed companies and 271 private placement funds). Of these, 49 were from Asia (12 listed companies and 37 private placement funds) and 20 from Japan (5 listed companies (including J-REITs) and 15 private placement funds). JPR Brand Strategy The "JPR Brand Strategy" is positioned as one of our internal strategies for improving tenant satisfaction, and increase the earnings ratios and asset values of our properties. This brand strategy is based on the brand concept of "A/3S," which offers the ultimate in "Amenities" and optimal space by focusing on "Service," "Safety" and "Save Energy (environment)." Our office building brand strategy is built around the active promotion of these objectives. Amenity Creating a comfortable space for workers Service Safety Providing safety and security Providing attentive Save Energy Operating facilities in an environmentally- conscious manner services Leveraging the Know-How of the Sponsors of the Asset Manager (TRIM) ■TRIM's features are that it entrusts operations related to environmental laws and regulations to its sponsor, Tokyo Tatemono Co, Ltd., and that it promptly established a system to be provided with know-how and given advice. Based on the technological know-how of Taisei Corporation, another sponsor, JPR places dedicated staff in the portfolio's construction planning section and implements environmental measures. Japan Prime Realty Investment Corporation 37 34
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