Strategic Business Opportunities and Technological Tailwinds
Customer Personas & Segmentation
ENTRY STAGE/MILLENIAL
MASS/MASS AFFLUENT
"Dream Big but
start Small"
Anirudh R | 25, Bangalore
Instant
Analyst/Techie at MNC
Gratification
Dedicated
App
Key Information
RBL BANK
Years In Your Service
"Every penny
counts"
NICHE
"Match my vibe"
PREMIUM
"Time is
everything"
ESTABLISHED IN 1943
Rahul Gupta | 35, Agra
Manager at Retail Conglomerate
Online
Value
spender
Seeker
Rewards
Key Information
Kavya Sen
38, Udaipur
Writer/Blogger
Jay Singh
42, Delhi
VP at NBFC
Rajeev Malhotra | 50, Mumbai
CXO/Head at Fortune 500
Credit
need
Serial Shopper
Traveller
High POS
spends
Dedicated
RM
Exclusive
Key Information
Key Information
Age
45+
Age
City
30+
Tier 1,2 & 3
City
Annual Income
20 LPA+
FD, PF, Stocks
Age
City
25-39
Tier 1,2
•
Annual Income
10-20 LPA
•
Investments
.
Financial Literacy
Preferred
Spend Instrument
Card
Low-Medium
UPI>Cash Credit
Lifestyle & Aspirations
Age
25+
City
Tier 1,2 & 3
Annual Income
6-30 LPA
Investments
FD, PF, Gold, Property
.
Financial Literacy
Medium-High
Preferred
Cash>UPI>Debit
Spend Instrument
Card>Credit Card
Lifestyle & Aspirations
Follows pop-
•
Buys at entry points
culture
•
Tech-geek
Looks for cashbacks &
discounts
UPI is the new
Do-it-yourself nature
cash mode for
them
•
Influencer
Investments
Financial Literacy
Preferred
Spend Instrument
FD, RD
Low-Medium
UPI/Debit Card/
Credit Card
Lifestyle & Aspirations
Regular shopper
Annual Income
Investments
Financial Literacy
Preferred
Spend Instrument
Tier 1
40 LPA+
Multi Investments
High
Credit Card>
NetBanking
Lifestyle & Aspirations
Extremely busy
schedule
Eats in expensive
restaurants
Savings for travel
Domestic Travel
frequently
Explore different
eateries
.
•
.
Exclusive Club
members
Risk averse and
calculative spends
Routine life
•
Local Shopping
•
Primary spends:
•
Grocery, Fuel,
Utilities
Decisions basis
annual savings
High Social Media
Influence
Goes out often to
cafes & pubs
Preferred Brands
susceptibility syndrome
Preferred Brands
Netflix | Cred | Amazon | Spotify | Social |
BookMyShow | Airbnb
Preferred Brands
DMart | PhonePe | Samsung | Bata |
Dominos | Amul
Amazon | Zara |
Nykka | Chroma
MMT | ITC | IRCTC |
Indigo | Lounge
Luxury shopping
Travels frequently,
both domestic & int
Enable financial tools
for family & children
Seeks one-of-a-kind
experience/features
Preferred Brands
MontBlanc | Taj | Apple | Louis Vuitton |
BMW Golf Clubs | Emirates
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