Investor Presentaiton

4 DECISIONS PERFORMANCE BY CAMPAIGN, PERSONA, CHANNEL, AND OVERALL AiAdvertising = Dashboards Dashboard ORGANIZATION H HOLT CAT WORKSPACE All Workspaces Alignment Data Personas Creative Overview Personas Ad Performance $3,720,609 Q ℗ 2 Campaigns LEADS/OPPORTUNITIES 2,079 WON REVENUE 5 $386.5K 14X ROAS Channels Total Ad Spend 3,163 Open Opportunities % Of Leads Qualified Attributed Pipeline by Stage Activation. $1,000M 36996 Campaigns 5483N SSCOM all Performance SOM Dashboards Analytics $18M Engagements Over Timel EngagementType Call Live Chat Walk-In 1023 1132 1147 1289 1004 1000 February September 63% $200M SOM SEM 1594 1621 1396 8,831 Opportunities Won Attributed Pipelin by Source Call-in inquiry Saise Rep Prospect white i 1030 867 Campaign response Caterpillar.com PMA Follow-Up 500 Call-inquiry Wstate Lead/e Caterpillar.com Campaign Used Advertising Cat.com Qualified Leads by Source Live Chat Sales Rep Exiting R 54 BCP 48 29 Cat.com 40% Opportunity Win Rate Trade-show 5 ' Used Advertising Sales Rep Prospecti Trade-st CAT Leads CAT Leads Caffinancial A $1 MILLION IN SALES $3M IN WON revenue 2,079 LEADS AND $5 MILLION IN THE PIPELINE

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