GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

100% GAP Generally Accepted Practices USC Annenberg C-Suite Believes that PR/COM Contributes to Financial Success (Internal Credibility Factor 3) 80% 44.20% Strongly Agree 60% ■Neutral 40% ■Strongly 49.70% Disagree 20% 19 6.10% 0% GAP VIII Strategic Communication and Public Relations Center Measured on a 7-point scale. 'Strongly agree' equals 6/7. 'Strongly disagree' equals 1/2.

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