Freshpet Distribution and Sales Performance

Freshpet pet parents notice a difference Freshpet Pet Parents are significantly more likely to have experienced a visible difference in their dog(s) % Noticed a Visible Difference in Dog Freshpet Dog Food Competitive Dog Food Top-Two Box Percentages (i.e. Much/Somewhat Better) Freshpet Dog Food Feeders Competitive Dog Food Feeders % % Feeders Feeders More Enthusiastic for Eating 74 50 % % Improved Appetite (Less of a Picky Eater) 73 48 Increased Energy Level 72 54 Yes 83 62 Shinier Coat 71 53 No 17 38 Happier 70 53 Better Stools Fewer Upset Stomach Episodes Healthier Skin Fresher Breath (Less Stinky) Improved Muscle Tone Healthier Weight Brighter Eyes Less Flatulence Alleviated Allergies Less Tear Staining 70 51 68 45 67 49 66 44 66 43 64 45 64 43 64 41 59 33 54 34 freshpet Source: Visible Difference Study, Sept 2018. green highlight notes statistical difference at 95% confidence level 41

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