China Bankers Day - Treasury Update
FOCUS AREAS OF BMW GROUP STRATEGY.
MINI
ROLLS-ROYCE
KOTOR CARS LTD
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FIRST-CLASS INDIVIDUAL MOBILITY – We play a pioneering role in setting standards for the individual
premium mobility of tomorrow. It combines pleasure and responsibility without compromise.
SUSTAINABILITY - The BMW Group is a holistically sustainable company taking responsibility for
sustainable future mobility. Every investment in BMW is a sustainable investment.
INNOVATION & FLEXIBILITY - The BMW Group is an innovation pioneer in the automotive industry. Our
business model is based on constant transformation and flexibility - successful for over 100 years.
ELECTRIFICATION - Due to our flexibility and permanently transformed plants, we will have a
convincing battery-electric vehicle offer covering 90% of our current market segments from 2023.
DIGITALIZATION - We set standards in the digitalization and connectivity of our vehicles and use our
competitive edge in remote software upgrades.
FINANCIAL PERFORMANCE - We offer financial stability due to our strong balance sheet and industry-leading
credit ratings*. We set ambitious profitability and cash flow targets and are a reliable dividend payer.
میرا
China Bankers Day - Treasury Update | Birgit Böhm 16th July 2021
*Best credit rating in Europe, second best credit rating worldwide
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