Freshpet Expansion and Growth Strategy

Growing 20+ pts. faster than category in all classes of trade L4 Wks % Change vs YA by Class of Trade Dog Food Wet+Dry (wo FRS/FRZ) $ % Change YA L13 Wks Freshpet Total RFG $ % Change YA L52 Wks L4 Wks L13 Wks L52 Wks Total XAOC+Pet+WFM 2.3 1.7 0.6 29.2 28.4 29.2 Total US XAOC 6.2 4.6 2.7 33.0 31.5 31.5 Total US Food 2.7 2.0 1.6 37.1 37.0 36.8 Big Box Pet -7.6 -5.7 -4.6 14.9 17.0 20.5 Kroger SAFEWAYS Walmart O TARGET PETSMART freshpet Nielsen $ Volume through 4/20/19 - Growth vs YA WHOLE FOODS MARKET كاسح COSTCO WHOLESALE PETCO BJ's 12

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