Option Grant and Exercise Terms
Table of Contents
Forward-Looking Statements
PART I
This Annual Report on Form 10-K contains forward-looking statements within the meaning of the federal securities laws. These forward-looking
statements include, but are not limited to, statements regarding: our core strategy; our future financial performance, including expectations regarding
revenues, deferred revenue, operating income and margin, net income, expenses, and profitability; liquidity, including the sufficiency of our capital resources,
net cash provided by (used in) operating activities, access to financing sources, and free cash flows; capital allocation strategies, including any future stock
repurchases or repurchase programs; seasonality; stock price volatility; impact of foreign exchange rate fluctuations, including on net income, revenues and
average revenues per paying member; adequacy of existing facilities; the impact of the discontinuance of the LIBO Rate; future regulatory changes and their
impact on our business; intellectual property; price changes and testing; impact of recently adopted accounting pronouncements; accounting treatment for
changes related to content assets; action by competitors; membership growth, including impact of content and pricing changes on membership growth;
partnerships; member viewing patterns; dividends; future contractual obligations, including unknown content obligations and timing of payments; our global
content and marketing investments, including investments in original programming; content amortization; tax expense; unrecognized tax benefits; deferred tax
assets; our ability to effectively manage change and growth; our company culture; our ability to attract and retain qualified employees and key personnel; and
the impact of the coronavirus (COVID-19) pandemic and our response to it. These forward-looking statements are subject to risks and uncertainties that could
cause actual results and events to differ. A detailed discussion of these and other risks and uncertainties that could cause actual results and events to differ
materially from such forward-looking statements is included throughout this filing and particularly in Item 1A: "Risk Factors" section set forth in this Annual
Report on Form 10-K. All forward-looking statements included in this document are based on information available to us on the date hereof, and we assume
no obligation to revise or publicly release any revision to any such forward-looking statement, except as may otherwise be required by law.
Item 1.Business
ABOUT US
Netflix, Inc. ("Netflix", "the Company", "registrant", "we", or "us") is one of the world's leading entertainment services with approximately 222 million
paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages.
Members can engage as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without
commercials. Additionally, we continue to offer our DVD-by-mail service in the United States ("U.S.").
We are a pioneer in the delivery of streaming entertainment, launching our streaming service in 2007. Since this launch, we have developed an ecosystem
for internet-connected screens and have added increasing amounts of content that enable consumers to enjoy entertainment directly on their internet-connected
screens. As a result of these efforts, we have experienced growing consumer acceptance of, and interest in, the delivery of streaming entertainment.
Our core strategy is to grow our streaming membership business globally within the parameters of our operating margin target. We are continuously
improving our members' experience by expanding our content with a focus on a programming mix of content that delights our members and attracts new
members. For example, in 2021 we added mobile games to our service. In addition, we are continuously enhancing our user interface and extending our
streaming service to more internet-connected screens. Our members can download a selection of titles for offline viewing.
BUSINESS SEGMENTS
We operate as one operating segment. Our revenues are primarily derived from monthly membership fees for services related to streaming content to our
members. See Note 12, Segment and Geographic Information, in the accompanying notes to our consolidated financial statements for further detail.
COMPETITION
The market for video entertainment is intensely competitive and subject to rapid change. We compete against other entertainment video providers, such as
multichannel video programming distributors ("MVPDs"), streaming entertainment providers (including those that provide pirated content), video gaming
providers and more broadly against other sources of entertainment that our members could choose in their moments of free time. We also compete against
streaming entertainment providers and content producers in obtaining content for our service, both for licensed content and for original content projects.
While consumers may maintain simultaneous relationships with multiple entertainment sources, we strive for consumers to choose us in their moments of
free time. We have often referred to this choice as our objective of "winning moments of
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