Growth and Revenue Projections
1
Print: Focused Segment Specific Strategy
hindustantimes
✓ Maintain copy leadership
Higher wallet share in key markets
✓ Continued superiority on product offerings
>
Customized customer centric solutions
✓ Stature building through large brand
initiatives and salience
feggeala
✓ Focused deployment of copies to expand and
consolidate footprint
Persistent investment in copies in UP
✓ Leveraging the #1 position in Bihar and
Jharkhand
☑
Product excellence to drive differentiation
mint
Unique product proposition leading to
strong loyalty with readers
✓ Niche product segmentation targeting
higher yield from customers
✓ Redesigned to broadsheet to gain better
revenue
#1 in
North
#2 in
Mumbai
#1 in
South
#1 in
East ✓
neINDIA
Pan India presence through
OneIndia alliance
Overall readership is 1.5x of
next largest competitor
Dominant readership across
critical demographics: NCCA
AB and youth
hindustantimes regedit |The Telegraph || THE HINDU SLABĹU
Source of readership: IRS 2014
HIIHT
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