Celebrating 10 Years at BM&FBOVESPA
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3
Businesses in 2015
G4-13
Performance operation
businesses in 2015
OPERATING
RENNER CAMICADO YOU COM
STRUCTURE IN 2015
275
68
37
The Company takes decisions based on a long term view
and, therefore, the store expansion continued in the expected
pace in 2015 and everything that had been planned was
executed. In the last decade, a number of improvements and
changes were made in the main pillars of the business, in
order to maintain a solid and growing operation:
STORES
SALES ÁREA
(thousand m²)
497,6
30,7
5,4
PRODUCT: store clusters were created,
the fashion component has been
increased and collections development
processes were structured. The
Company also better understood
and adapted to regional differences,
increased product quality, improved
modeling and developed its chain of
domestic and foreign suppliers.
STORES OPERATION: new markets were opened, consolidating its presence
throughout the national territory, the processes have gone through
standardization and the business management was improved, the older
units were redesigned and a new store concept was launched. The shopping
experience was also improved with more agility in customer service, new dressing
rooms and faster queues. As well as
the stores, logistics operation also
underwent transformation with two
new fully automated Distribution
Centers, the most modern in the
country in the sector.
SOLANGE INÊS PIETRIEKIC
(Store Planning and Processes Manager)
21 years working for the company
Proud to be part of the inauguration of the first stores in
SP and to have experienced several important moments
for the Company, as the change of share control from
Renner to J.C. Penney, the implementation of collections
by Lifestyles and becoming the 1st Brazilian corporation.
Since 2007, in the Stores Division, I feel happy and
fulfilled with the daily challenges, focusing on the
operation, on process improvements and store projects.
NILMA GONÇALVES PEGORARA
(Stores Regional Manager)
32 years working for the company
My story at Renner began in 1984 as a sales assistant. I was
accepting challenges, developing and growing, until I was
the first woman as a Regional Manager! Today I look back
and see that my choices were right. I feel accomplished,
and the feeling is that the opportunities are for everyone,
just depending on ourselves. I have always promoted a
participative management, focused on the development of
people, and my greatest pride is to see, throughout Brazil,
Managers that I helped developing!
CREDIT: in the financial products
division, new forms of payments were
launched, the management area
was restructured, new processes and
technologies were implemented and
the credit area was centralized, with
sophisticated monitoring credit scores
and payment behavior systems. The
strategy of simplifying the portfolio of
products offered also showed progress,
with the launch of the Advantage Club
aimed at greater customer loyalty
and issued Co-branded Cards with
MasterCard and Visa.
These efforts are reflected in the
increase of the Company's market
share over the years, with improved
productivity and profitability.
In 2015, with a higher customer flow,
an increase of 4.1% in the number of
transactions in Renner's comparable
stores was recorded and the Company's
average sales ticket was R$ 134.08, up
5.9% over 2014. The average growth in
price was 7.0% in the twelve months,
remaining below the country's inflation,
measured by the IPCA/IBGE.
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