Investor Presentaiton
EMIRATES NBD
REVIEW OF
PERFORMANCE
ANNUAL REPORT 2021
As a Premier Partner and the Official Banking Partner
for Expo 2020 Dubai, Emirates NBD opened a new
branch at the Expo 2020 Dubai location, offering a full
suite of services to individual and SME customers as
well as featuring a Future Banking space comprising
immersive and interactive exhibits that showcase the
role banks will play in fulfilling the needs, aspirations
and goals of customers in the future.
Network footprint in KSA was extended to seven
branches with the opening of new branches in Madinah,
Makkah and a third one in Riyadh.
Digital Innovation
Digital adoption continued to ramp up with 80% of
customers becoming digitally active. Contactless
payments increased rapidly and now constitute about
90% of all point-of-sale transactions.
The Group continued to develop its digital platforms
with enhancements to the mobile digital account
opening process and roll out of a self-service tablet
banking proposition for account opening in KSA. The
mobile app was enhanced with new features for
payments and transfers. Emirates NBD Voice Banking
available through Amazon Alexa devices was upgraded
with the addition of more services and extended to also
be offered in Arabic.
The Group's website capabilities were improved to allow
new customers to sign up for new credit cards.
Technology transformation programmes for various
digital platforms including the enterprise data
warehouse initiative were progressed. Various
technology initiatives related to wealth platforms were
implemented and a new advanced analytics programme
was initiated.
Customer Service
Customer service continued to be a top priority for the
business in 2021 with October designated as Customer
Experience Month across the organization and more
than 14,000 employees participating in the programme.
Joining the global effort to bring attention to financial
literacy, the Bank dedicated April to promoting financial
wellness among customers and their families through
engaging social media campaigns and workshops.
Campaigns were carried out in partnership with Dubai
Police to inform customers to be vigilant against
fraudsters.
Over a third of the customer base was reached out to
proactively during the year to assist with resolving any
service issues they might have been facing. Customer
journeys were revised for key processes to make them
simpler and quicker. The Bank also carried out
implementation of various initiatives in alignment with
the new Consumer Protection Regulations that were
rolled out in the UAE.
Personal Banking
Personal Banking strengthened its franchise led by a
healthy growth in liabilities, with the CASA book
increasing by 11% and customer advances by 20% over
end 2020. Several initiatives were rolled out to improve
customer engagement and loyalty, resulting in high
23
بنك الإمارات دبي الوطني
Emirates NBD
NasdaqDubai
Emirates NBD Group, Expo 2020 Dubai and Mastercard introduce exclusive card
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Shayne Nelson, Emirates NBD Group CEO, rings Nasdaq Dubai's market-opening bell to celebrate
USD 750 million bond listing
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