Investor Presentaiton
SBERBANK
170 YEARS. BY YOUR SIDE
ANNUAL REPORT
CHARITY AND SPONSORSHIP
2011
228
In the year of Sberbank's 170th anniversary, we presented a real gift
to the children's homes we sponsor in various regions of Russia. The
world-renowned Sergey Obraztsov Puppet Theatre gave a series of
special performances in a tour that was a true delight for these children
that so desperately need support from adults.
In the year of Sberbank's 170th
anniversary, we presented a real gift
to the children's homes we sponsor in
various regions of Russia
Another prominent project involved a series of educational events for
the general public. We invited the world's best managers and authors
of business literature to give lectures in Russia and we made these
lectures public, inviting students to them. The response was huge. The
series of events was closed with an international conference held at
the Gostiny Dvor exhibition centre in Moscow under the banner New
Management Technologies. What Will Change the World?
AREAS OF CHARITY AND SPONSORSHIP
ACTIVITIES
Sberbank's overall charity and sponsorship expenditures in 2011
amounted to over RUB 1.8 billion.
SBERBANK'S CHARITABLE ACTIVITIES BY AREA
%
33
11
25
25
Culture
17
Education
11
Health and sport
11
3
33
Other
Chidren's institutions
Supporting veterans and the disabled
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CHILDREN'S HOME SUPPORT
PROGRAMME
Sberbank identified helping children as one of the priority areas in its
corporate charity programme for 2011. The Bank supports children's
homes with donations and also provides mentorship and legal and
psychological counselling, as well as assistance in training and em-
ployment. In 2011, as part of the corporate sponsorship programme,
the Bank supported 239 children's homes and organised some 1,500
events in which some 5,000 Sberbank employees took part.
SOS Children's Village
One of Sberbank's important initiatives to support children is the SOS Children's Village
project, which began in 2010. The overall cost of the project is RUB 24.4 million. The
idea of children's villages was conceived in Austria in 1949 when the war left an enor-
mous number of children without parental care. It was then that they started to build
villages containing a number of separate houses, on average 15, instead of traditional
orphanages. A family living in such a house cares for five to ten children. Six such vil-
lages have already been built in Russia - one of them, in Pskov, with Sberbank's help.
170 YEARS. IT'S JUST THE BEGINNING
WWW.SBERBANK.RU
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